Case studies

• Execution:
  March 2011

The advertisement numbers in the ČT24 videostream app

The campaign was employed in the 2nd round of the contest, from 21.3 – 1.4. 2011
Total number of campaign views: 15 677
Total number of clicks: 3 839
Click – Through – Rate: 24,49 %

• Client:
  Census office
• Execution:
  February 2011
• Task:
  Create a web microsite to support the 2011 census campaign optimized for cell phone viewing.

Based on our long-time experience with mobile presentation design we have realized a microsite with excellent user interface, which used a system for the recognition of incoming devices and display optimization, employed on for example mobile versions of Facebook. Microsite was also linked to social networks Facebook, Twitter and a YouTube channel.

• Client:
  McDonald's
• Execution:
  May 2009
• Task:
  Secure the technical aspect of the customer competition based on Premium SMS in CR and SR and ensure that the messages are processed in such a way so that the awards are shared by both countries

We have realized a consumer PrSMS contest for the client, employed both in Czech Republic and Slovakia, which processed more than 300 000 SMS texts in the 7 days of the contest.

• Client:
  Nike Fitness Club
• Execution:
  March 2010
• Task:
  The objective set by the client was to design and prepare a solution for distributing the digital membership card for new members of the Nike Fitness Club vi email and MMS.

New members of the Nike Fitness Club receive both an MMS and an e-mail with personalized picture, which also serves as a member card. This has improved the club image, client satisfaction, and lowered the number of forgotten member cards.